Updated: 2023-04-08 14:12:42
With the reopening of borders and easing of the pandemic restrictions worldwide, the 2023 music festival market keeps heating up. Festivals come in all shapes and sizes, with all types of music. Millions of people will go to music festivals to enjoy themselves and explore a brand-new world.
The booming of music festivals has driven a favorable development of the consumer market, with the global Music Festival market reaching a value of $2482.99 million in 2022. And it is expected to achieve $8550.59 million by 2028.
There are numerous music festivals organized across the world all year around. Most famous mega music festivals tend to be in summer. This year, people's great enthusiasm will surely push a further step in the music festival market. It provides a perfect chance for dropshippers to make profits.
If you are also a music festival lover, we highly recommend you dropship music festival niche products! Keep reading and follow our important insights and product ideas for music festival dropshipping!
By now, most music festivals have announced their prices in 2023. People are too shocked by the price increases. Actually, the ticket prices were also expensive in 2022. The music data platform Viberate made a survey of 150 festival organizers and analyze 330 music festivals in 2022. The average ticket price of the analyzed festivals is $195. Small festivals (up to 5K fans) were expected to gain $302K from ticket sales, and Mega festival (80K+ fans) was expected to gain $54.0M.
Take one of the most popular music festivals -- Coachella as an example, the general admission weekend tickets this year is $549, which has increased by 15.8% from $474 in 2022. The huge post-pandemic costs have contributed to higher ticket prices. Festival organizers must factor in all costs when setting ticket prices. As they aim to recover their expenses and provide an awesome experience for the festival-goers. Also, to attract more people, they would refine the line-up, production, and location to make a perfect music festival.
Despite the high-priced tickets, people remain enthusiastic about music festivals. And there is a higher possibility for festival-goers to increase their budget this year.
Finances and geography will always restrict millions of people from attending a music festival. However, developing technology allows people worldwide to share live performances simultaneously. Some of the biggest music festivals in the world have put out live streams of parts of their events for a decade. One of the most popular music festivals, Tomorrowland, staged its own digital festival Tomorrowland Around the World in 2020 and 2021. It drew over one million viewers from Japan to Mexico and Iceland in 2020. And this year, YouTube will livestream all six Coachella stages across both weekends. Also, online audiences would purchase music festival products to add more atmosphere to the live stream.
Social media has become a major component in driving attendance at festivals and consumer events. Every music festival uses social media to promote its events and generate interest plus ticket sales. Festival-goers can easily find each other through social media. Successful festivals use social media platforms such as Facebook, Twitter, Instagram, and TikTok to build a following that can be promoted to year after year. When people post or like festival-related content like a photo or video, they become instant promoters. They can drive more visits to the main page and ultimately more ticket sales. On average, Facebook shares were worth about $4.15 in future ticket sales, and generated 15 views of the ticketing page. Twitter drives nearly 28 views, or almost 2 times the number of views than Facebook and $2.18 per tweeted share. For dropshippers, it is also a good idea to promote music festival products on social media.
According to Statista, rock/alternative/indie music(42%) and pop/adult contemporary music(36%) are the top 2 music genres among U.S. consumers. When looking at a global perspective, pop/adult contemporary music(64%), rock/alternative/indie music(57%), and dance/EDM(32%) are the top 3 music genres.
Usually, Pop, Rock, and EDM dominate mixed-genre festivals and genre-specific festivals dominated by EDM. Viberate’s research data shows that the majority of all festival bookings artists were Electronic(38.8%), followed by Rock(15.9%), Pop(12.7%), and Hip Hop(12.6%). With the rising preferences in some genres like Hip Hop and R&B music, many festivals have increased the percentage of these genre artists in recent years. And more music genres have specific festivals.
Learn about more music festival types before starting dropshipping. It can help you identify target customers and thus choose the best niche products to sell.
A YouGov Plan and Track research shows that individuals between the ages of 30 to 44 go to festivals more regularly than any other age group. These prefer Pop, Rock, and EDM and are more likely to have a higher disposable income. Due to their high-income level, their purchasing power is high. People aged from 44 to 65 follow behind 30 to 44, and young people lagged behind both groups. The older(over 65) are more likely to be occasional festival goers.
This means that the majority of customers in the music festival niche market have a stable and substantial disposable income. If you can offer as many high-quality products as possible, you will get more sales.
The ticket represents just 28% of the average spend on a festival. Other spendings may go into essentials like outfits and camping gear. We have listed some best music festival essentials for you to dropship in 2023. If you are interested, please send us a sourcing request or contact us directly to get a product quotation. Sourinbox can always find dropshipping products at the best prices from reliable manufacturers.
♫ Mini Skirt
A mini skirt is typically short and flirty, ending above the knee, and is a perfect choice for music festival goers who want to show off their legs while staying cool and comfortable. With a wide range of colors, patterns, and fabrics to choose from, there is a mini skirt to suit any festival-goer's taste. When dropshipping mini skirts for music festival season, it's important to offer a range of sizes and styles to cater to different body types and fashion preferences.
♫ Mini Dress
Mini dresses are easy to be paired with a variety of footwear and accessories to create a unique and fashionable festival look. The short length of the mini dress allows for ease of movement, making it a practical choice for dancing and walking around the festival grounds. You can work with SourinBox for quality mini dresses and timely shipping to ensure customer satisfaction.
♫ Short Jacket
Music festivals are in a range of weather conditions, so it's important to consider the climate and choose jackets that are appropriate for the season. Faux fur and sequin jackets can be great options for cooler weather, while denim and leather jackets are perfect for warmer weather. And for music festival dropshippers, remember to offer a range of sizes to meet different body types.
♫ Wide Leg Pants
Wide leg pants are a comfortable and practical fashion choice for music festival-goers. These pants are typically made from lightweight and breathable fabrics, such as cotton or linen, and can come in a variety of styles. They can provide protection from the sun, insects, and other things. Also, wearing wide leg pants allows ease of movement during dancing and walking around the festival grounds.
♫ Shorts
Shorts are versatile items for music festival outfits. Many influencers showcase shorts in their festival outfits. Just try different outfit ideas that feature shorts, such as pairing them with a crop top and sandals for a casual look. Comfort is the key element for festival outfits. We can easily source shorts made from lightweight and breathable. If you're interested, just send sourcing requests to us.
♫ Crop Top
Crop tops definitely look killers for music festivals. Whether paired with jeans, skirts, or pants, a crop top gonna make people look perfect. If you have a clothes online store, you can sell crop tops in the form of mesh tees, satin camis, ribbed tank tops, and puff-sleeve blouses. You will find customers whichever you choose to sell.
♫ Cowboy Hat
For festival-goers, cowboy hats can add a touch of western charm to any outfit. Whether a fan of country music, western fashion, or just loving the rugged cowboy look, a cowboy hat is a must-have in one's wardrobe. They can protect faces and eyes from the sun, keep heads warm in cooler weather, and even keep hair out of the face on windy days. Remember to add some cowboy hats if you are selling accessories online to attract more customers.
♫ Boots
Whether one's music festival outfits are something classic or trendy, boots can elevate the style and show off personality. If you own a dropshipping store offering a wide variety of boots in different styles, colors, and sizes, you can gain more sales from music festival-goers. If boots are made with high-quality materials and designed to last, they can be enjoyed for years to come. We can source high-quality boots at lower prices directly from reliable manufacturers.
♫ Scrunchies
Scrunchies are a trendy and practical hair accessory that can add a pop of color and style to any outfit. Scrunchies keep hair in place and add a fun and fashionable touch to the hair. What's more, most people prefer to wear them on the wrist to avoid a plain outfit. Work with SourcinBox to get a wide variety of scrunchies in different colors, patterns, and materials, from velvet to silk.
♫ Sunglasses
Individual sunglasses are a must-have accessory for any music festival, concert, or outdoor event. Not only do they protect people's eyes from the sun, but also add a touch of style and personality to their looks. We have already found some unique sunglasses for music festival dropshipping. Now sign up SourcinBox for free to easily add products to your store and start selling.
♫ Diffaction Glasses
Diffraction glasses are a fun and unique accessory that can add an extra dimension to any party, concert, or festival. These glasses use special lenses to create a mesmerizing visual experience of light and color. Through diffraction glasses, people can see the sparkles and fireworks of the stages in different ways. It is easy and hassle-free to get a wide variety of diffraction glasses on SourcinBox.
♫ Fanny Pack & Crossbody Bag
Fanny packs and crossbody bags are versatile and practical accessories that are perfect for anyone who goes to music festivals. These items allow people to keep their hands free while carrying essentials wherever they go. From classic leather to trendy canvas, you may prepare something for everyone to match different styles and needs. Don't hesitate to add these products to your store and start selling.
♫ Eyeshadow & Eyeliner
The music festival is a good stage for doing magnific looks. Rich-tone eyeshadows allow people to blend and layer freely. Both makeup beginners and makeup pros can create their looks without worrying about overshading. If you sell makeup online, you should add some eyeshadows containing bright shades. Festival goers usually take only one eyeshadow palette that can be used for shading, highlighting, and defining eyes, brows, and the contours of the face.
♫ Lipstick
Lipstick can always be a necessity for makeup. When it comes to music festivals, many people like to experiment with bold and bright lipstick shades to match the festival atmosphere. As a dropshipper, you can offer a variety of lipstick shades and finishes to appeal to festival-goers who want to create unique and eye-catching looks. And when choosing lipsticks for music festival dropshipping, it's important to consider factors such as durability, moisture, and pigmentation.
♫ Makeup Brush
Makeup brushes are an essential tool for applying makeup, and they can be especially useful for creating festival looks. As a dropshipper, offering a variety of makeup brushes can be a great way to appeal to festival-goers who want to experiment with different makeup techniques and styles. SourcinBox can source brushes with unique designs to make you stand out from competitors.
♫ Sleep Mask & Earplugs
The loud music at music festivals can be quite a trouble for some. Sleep masks and earplugs are two products that can be particularly useful for music festival-goers who want to get a good night's sleep and block out noise while they rest. We highly recommend sleep mask and earplug sets, which can be a convenient option for festival-goers who want to purchase both products together.
♫ Picnic Blanket
If you are selling camping gear online, don't miss picnic blankets for music festival. It can be a great product for music festival dropshipping. As it offers a comfortable and convenient way to sit and relax during the festival. People usually choose large and durable picnic blankets. Since festivals often involve exposure to moisture and damp conditions, waterproof or water-resistant materials can also be a helpful feature.
♫ Folding Water Bottle
With the increasing ticket prices of music festivals, people cut spending on other things like bottle waters. Folding water bottles are convenient and practical for people to contain an adequate amount of water during music festivals. What's more, taking folding water bottles is an eco-friendly way to stay hydrated throughout the event. If you are interested, please contact us for a free quote.
♫ Camping Awning
Camping awnings are a necessity for a better music festival experience. Large and durable camping awnings are often popular with music festival organizers, as they can accommodate multiple people and withstand the wear and tear of outdoor activities. Car awnings are another popular product among festival-goers. Just sign up for camping awnings in various styles.
♫ Camping Chair
Camping chairs are always listed as top-selling products. Lightweight camping chairs are easy to take around the festival. They offer a comfortable and convenient place to sit and relax during the event. Remember to choose durable camping chairs when selling online. SourcinBox can easily source high-quality camping chairs at lower prices.
♫ Hammock
Hammocks can add more fun to music festivals. Suspended between two trees or other sturdy supports, people can lounge favorably. Hammocks in fashionable designs can appeal to more customers. And they can also be a perfect snapshot spot. Work with SourcinBox to get free quotes for various hammocks.
♫ Tent
Camping at music festivals can be a dream for many. A durable and portable tent can help to realize it. Tents that are easy to assemble and disassemble can save time and hassle. Dropshipper can provide tents equipped with mesh panels for insect protection. Tents having windows and doors for ventilation and light are also nice choices. Sign up now to enjoy 1-on-1 customer manager service to help you source the products you want.
♫ Sleeping Bag
For people planning to camp during music festivals, sleeping bags are a must-have item. They need a sleeping bag that can keep them warm and comfortable when camping in a range of temperatures. Thus for music festival dropshipping, temperature rating is an important consideration. Weight and size are also important, as festival-goers may need to pack and carry them around the festival grounds.
♫ Inflatable Couch & Chair
Inflatable couches and chairs are trendy items for the young. It's common to see people enjoying the sunshine on inflatable furniture at music festivals. Because you just need to whisk it through the air to inflate. And it usually comes with a carry bag to let you store and carry conveniently. If you are selling furniture online, please add these products to your store to get more sales!
Start Music Festival Dropshipping with SourcinBox
In conclusion, music festival dropshipping can be a profitable and heating business opportunity for entrepreneurs who are passionate about music festivals and outdoor activities.
As the popularity of music festivals continues to grow, there is adequate opportunity for dropshippers to capitalize on this trend. Whether it's clothing, camping gear, or accessories, there are plenty of products to choose from that can help you build a successful music festival dropshipping business.
When choosing products for music festival dropshipping, remember to prioritize quality, durability, and uniqueness. Offering high-quality and trendy products can help you stand out from competitors and create a positive customer group. Work with SourcinBox to get a 1-on-1 customer manager to help you source products at favorable prices from reliable manufacturers!
Additionally, providing excellent customer service and fast shipping can help build trust and loyalty with your customers. Work with SurcinBox to get cost-effective and faster delivery!
So if you're ready to tap into the exciting world of music festival dropshipping, sign up SourcinBox for free and get started!
It only takes a few minutes
Leave a comment