Fanno - The Shopping APP Launched by TikTok Owner ByteDance in Europe

Last month, the new Fanno shopping app from ByteDance was launched in France, Germany, Italy, Spain, and Britain days before the start of the Black Friday shopping event. It is available both on Apple’s App Store and Google Play for the Android platform.

 

 

What is Fanno?

 

"Fanno is an e-commerce platform in the early stages of exploration, and it provides global users with cost-effective and comprehensive categories", said the ByteDance representative.

 

Fanno has listed a number of categories including clothing, 3C products, fashion accessories, beauty products, children's toys, pet products, home, outdoor, and fitness products, etc., with clothing as the main category. A variety of hot products on the entire platform have large discounts ranging from 40% to 60%, and the price of products is mostly between €1 and €16.

 

 

Fanno has slowly climbed up the ranks of the world’s most popular apps. It had an average rank of 240th among the most downloaded iOS apps on Saturday, across the five markets where it is available, according to market research firm App Annie. It also indicated that Fanno performed best in Britain and Italy, where the ByteDance product was ranked No 144 and 185, respectively, in the same period. (Source)

 

A current Fanno promotion has new users choose a discounted product that costs as little as £0.01 (US$0.013), receiving free shipping with no minimum order value and a discount coupon, according to information on the App Store. Free shipping is also offered for a user’s subsequent orders.

 

 

Which Countries Does Fanno Open to?

 

Fanno is currently mainly open to consumers in 5 European countries, including France, Germany, Italy, Spain, and Britain. Because these major European countries are important sites for cross-border e-commerce, and are also important sites for Amazon and AliExpress in Europe.

 

Since Fanno is currently in the testing phase, Chinese sellers are allowed to settle in. But we learned from the ByteDance employees that in the future, Fanno may gradually open to European sellers.

 

What is TikTok Shopping?

 

Fastest growing brands worldwide in 2021

Source: statista

 

TikTok, ranked second among the fastest growing brands worldwide in 2021. It recorded 1 billion monthly active users in September, started testing online retail features in Indonesia and Britain earlier this year. In August, TikTok partnered with Canadian e-commerce giant Shopify that initially allowed users in the US and Britain to buy goods directly through the app. The TikTok Shopping feature was later expanded to other partners, including Square, Ecwid, and PrestaShop.

 

TikTok Shopping mainly promotes two modes: The first is TikTok Shop. The transaction is completed on TikTok. Sellers manage the stores in the seller center. TikTok will charge sellers who use this feature a 5% commission but provide Incentive policies such as commission-free.

 

 

The second mode is TikTok Storefront (cooperative store model), which is mainly for Shopify sellers in North America. You can synchronize products on the Shopify store to the TikTok store admin with one click, but the final transaction is completed on the Shopify platform.

 

Final Words

 

After TikTok and TikTok Shopping, Fanno was born. It is separate and independent of TikTok and TikTok Shopping. ByteDance is increasing the expansion of e-commerce. And TikTok Shopping and Fanno may bring a new possibility for online sellers in addition to AliExpress and Amazon.